Google Ranking Factors You Shouldn’t Ignore in 2021

Google ranking factors 2021

In the new world of SEO, the traditional tactics aren’t going to cut it anymore. Gone are the days where you could count on churning out backlinks and building up your domain authority, and simply waiting for Google to reward your patience. Now, you need to know what to do to stay ahead of the curve, or you’re likely to fall behind. Luckily, Google is pretty transparent about what it thinks is important.

With the new algorithm updates and the changes in the Google Algorithm, it is essential to understand which factors should be ignored and which are not. For example, the exact match domains are not necessary, and neither is the exact match keywords. Thus, we can say that the Google ranking factors that you shouldn’t ignore in 2021

With the changes that Google is constantly coming up with, you must stay on top of things. Your SEO strategy should not be stagnant; you should always be looking at the competition, what Google is targeting, and how you can combat these things. (Of course, you should also be making sure that you are following Google’s guidelines.)

Google Ranking Factors You Shouldn’t Ignore in 2021

  • Consistent Publication of Engaging Content

Suppose you have opted for the blog for a business approach. In that case, your blog should be designed for search engine optimization (SEO) to promote your blog. There are specific SEO tactics that are mandatory for increasing traffic on your blog. On-page optimization, clean URLs, keyword optimization, off-page optimization, social media presence, blogging consistency and publishing engaging content regularly on your blog can help you gain traffic on your blog.

The key to the consistent publication of engaging content is a holistic approach to content marketing. Content is the king as it helps you engage with your audience and drive traffic. However, publishing exciting content requires a lot of time and effort.

SEO is a mystery to most entrepreneurs, who assume it is too technical for a business owner to understand. The fact is that anyone with a basic grasp of SEO can use it to improve their Business: You need to know which SEO strategies to implement and which ones to avoid. The first step in learning SEO is to understand what it is. The most important thing to remember is that SEO is about readers first, search engines second. It is not about tricking search engines into thinking your site is more relevant than it is; it is about providing readers with great content they want to read. The search engines will follow.


  • Keywords in Meta Title Tags

The search engines can see the keywords in your meta title tag, even if the user can’t see them. This is very important for SEO purposes. The first thing that the search engine sees is the title tag. If the title tag is optimized, then the website will get a good ranking. The title tag is one of the biggest, if not the most significant, search engine optimization factors. The meta title tag is a little bit different from a regular title tag.

When Google first introduced the Title Tag, it was pretty clear that it would play a significant role in the success or failure of SEO campaigns. So, it became an important ranking factor. According to an industry study, a page’s ranking on SERPs can increase by 3% if the Title Tag contains 2-3 keywords. However, there is one major disadvantage: Google can devalue your page if you have stuffed it with keywords. To get the most out of meta title tags, you should make them readable and informative.

  • Quality Backlinks

There are many ways to get backlinks; however, some are better than others. Backlinks cannot be quickly gained as other websites do not easily give them. These days the search engines give more importance to the quality of backlinks; therefore, it is necessary to know how to get quality backlinks. The more quality backlinks you have, the better will be your ranking in the search engines.

Google’s recent actions to penalize the search results of websites with low-quality link profiles have made many SEO expert worry about the future of link building. Luckily, there are still a few “tricks of the trade” that you can use to attract high-quality backlinks to your website.

Search engines often rate websites higher in search engine results pages (SERPs) if other websites link to them. Linking to a website from another website (a backlink) is a vote of confidence in that website. Some search engines use these votes to compute a website’s page rank. The higher the page rank, the better the site. The voice from another website helps that website’s page rank, so the webmaster links to that other website get something from the vote.

  • Niche Expertise

A niche expert is someone with the proper knowledge, experience and credentials to provide a service, product or information to a specific group of people who need the expertise. You are not going to become a niche expert overnight. It would be best to build up your niche expertise by providing great content on the web, finding a problem, and solving it. In time, you will become the authority.

Niche expertise is what the top SEO consultants have, and it’s what makes them the go-to-guys when it comes to search engine optimization. They know who to contact, how to contact them, and what to say to get results. You could call it a sixth sense, but most of the experts who possessed this ability could hone this skill through years of trial and error. And what makes a good SEO expert? The same thing that makes a good doctor, coach, lawyer or plumber. It’s knowledge, practice and a particular talent level that sets the experts apart from the wannabes.

  • Internal Links

Internal links, also known as deep links, are those that point to a page hosted on the same website. The links are from the same website, i.e. the website hosting the page is also hosting the links pointing to the page. Thus the connections are internal. The links pointing to the page can be links on the same page, links on other pages of the same website or links on other websites.

In SEO, internal linking is a practice of linking to other pages within your website. There are many reasons why you would want to do this:

1. Internal links help search engines understand your website structure better.

2. Internal links help the users of your website to access the information they need quicker.

3. Internal links help to boost the page rank of the linked pages.

4. Internal links help to boost the page rank of the linking pages.

  • Mobile-Friendly / Mobile-First Website

There has been a lot of debate around mobile-friendly and mobile-first websites in the past. While some have argued that mobile-friendly websites could lead to users having negative experiences due to slower page loads, others have argued that mobile-first websites are not optimized for desktop devices and would not have a place in the future of digital marketing. It is essential to understand that both mobile-friendly and mobile-first websites have their pros and cons. It is necessary to have a well-rounded marketing strategy full of both mobile and desktop-optimized websites.

With the growing popularity of smartphones, the need for mobile-friendly websites is essential. The main problem is that most websites were developed for the PC era and are not optimized for the mobile era. The mobile-friendly website is created so that it is entirely accessible to mobile devices such as smartphones and tablets. The mobile-friendly website should be developed on the mobile-first principle. This means that the mobile-friendly website is created based on the mobile device and is then adapted for the PC.

  • Site Security / SSL Certificate

A website is only as good as its users believe it is. When they click on a link, they expect it to work and to be safe. This is where SSL certificates come into play. The security and authenticity of the website and its contents are essential. So, what exactly is an SSL certificate? An SSL certificate is a form of encryption that creates a secure connection between a server and a client.

Site security is of prime importance for Internet users who visit any particular website, especially when sharing their personal information like credit card details, logins, password etc. The importance of security on the site is even more when you are dealing with an e-commerce site. A good SSL Certificate adds a layer of trust and security between consumers and the online Business.

  • Keywords in URL

Keywords in URL are a link-building strategy where the anchor text of a link in the main keyword of the page is placed (in this case, the main keyword of this page). According to Matt Cutts, this is an excellent way to get an extra boost in your search engine rankings. However, it is essential to mention that this is not the only factor in SEO rankings.

Having the keywords in the URL can help the search engines find your website. The search engines can easily find a website when it has keywords in the URL. The search engines consider it to be a great thing if the keywords are present in the URL.

  • Page Speed

Why is Page Speed So Important? Page Speed is one of the most important factors for Google Search Robot. It is because Google rewards this factor in its search algorithm. To rank higher in Google, you need to have a faster page speed. If your site is more immediate, it will be preferred to give a better user experience. The User Experience plays a significant role in Google’s search algorithm.

Page speed is a critical element of search engine optimization. Faster sites are indexed faster by search crawlers and rank higher in search results. Google has been pushing for faster websites since 2010 when it started using page speed as a ranking factor. 


In conclusion, there are a lot of SEO factors that you can’t ignore if you want to rank in the search engines. We didn’t cover any more, so it’s essential to do your research and experiment to find out what works best for your Business. Remember that SEO is constantly changing, so don’t get too comfortable with how you are doing things now.

The most important thing to focus on and to keep in mind is that Google wants to provide the best user experience to its users and to do that it is looking to return the most relevant and high-quality results to the users, and that is the reason why it is updating its algorithms time to time, and it is important for businesses to keep up with such changes in order to stay relevant and to be visible on the search engine.

If you are looking for a professional SEO expert in Bangalore, then you can trust us. We have been in the industry for more than 7 years and have helped many clients to achieve top ranking on Google. If you want to know more about SEO, then request a free SEO consultation.


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