Field-tested SEO strategies, AI Overview wins, and 11+ years of ranking data — from agency practice to your site.
Google AI Mode is the biggest SERP shift since featured snippets — and if you’re still optimising for blue-link rankings alone, you’re already behind. Google AI Mode is the new conversational search experience Google rolled out globally in early 2026, and it now triggers on more than half of all informational and commercial queries. Instead […]
Generative Engine Optimisation — GEO — is the discipline of getting your brand cited inside the answers produced by ChatGPT, Perplexity, Gemini, and Claude. It’s not a replacement for SEO; it’s a parallel channel that’s already driving qualified traffic for the brands that got there early. Over the last six months, working as an with […]
If your organic traffic has dropped in the last six months and you cannot pinpoint why, Google’s AI Overviews are almost certainly part of the answer. Rolled out globally in 2024 and now appearing on over half of all search queries, AI Overviews generate AI-summarised answers directly at the top of search results — above […]
