Search engines don’t rank every web page of the website as a whole in search engine results pages; only the individual pages are listed. Most of the time homepage get ranked by the search engine which gets the traffic and inbound links. That does mean internal pages of the website cannot be ranked from the SEO point of view. In order to rank those pages, they need to have their links and search engine trust. The SEO expert India helps to rank individual pages of a website.
In search engine optimisation, SEO experts know the role of high-quality content which is necessary for both the visitor and search engine. However, content and backlinks are not enough. Internal links are also required to drive the traffic to other web pages of your website. Nowadays in SEO internal linking is essential in order to build site structure and spread links.
What are the internal links?
When you link one web page to another, “link juice” is passed and the trust of that first web page. In simple words, internal links are links from one web page of a domain liked to another page of the same domain. Suppose you are linking on your homepage an article about your services or product to your blog section of the website, then your homepage is lending some of its link juice to other internal pages. This helps in building the domain authority of your website internal pages that may not get as many external links or visitations.
Here are some crucial reasons why internal linking strategies can help your website to rank higher on SERPs.
Internal links improve usability with the help of anchor texts
Internal links ensure that your visitors can easily navigate through your website. Using proper links throughout your website will ease your user navigation. You can also improve the usability of your site through anchor texts. For this, you can include user-friendly and relevant links in your homepage, blog, articles, and more. Other internal links will redirect the user to other web pages and hence increase the stay time of your website. It also prevents the duplicity issue.
Increase page view and helps in improving ranking
Another benefit of internal linking is that it increases the number of page views of your website. This increases the chances of conversions and leads. Also, help the individual pages of a site to rank on Google if you target particular keywords and use proper links. Thus, of improves the overall ranking of your site.
Internal links help to improve time on site
Links to the related post on your website helps to increase the visitors time on the site and decrease bounce rate. Bounce rate increases when a visitor comes to your website and after viewing a page immediately leaves. You can lower this bounce rate by linking other pages of the site that offers audience value content.
Further, you can educate your visitors and show off your industry knowledge. You can hire SEO expert India to who can help you save time and money by providing affordable SEO services in Delhi.