12 on-page SEO techniques that can boost your website traffic in 2020

on-page SEO techniques

SEO techniques are helping businesses across the world to turn into a successful brand. There exists a huge demand as far as search engine optimization is concerned. So, in recent years, many businesses are opting for search engine optimization in order to reach their target audience on various online platforms and rank high on Google. 

What is On-Page SEO? 

On-Page optimization is an SEO strategy to help search engine crawlers understand what your website is all about. By opting for On-page SEO techniques like Meta title, description, heading, Internal linking, you could build the odds of accomplishing a higher ranking on Google without a doubt.  

With regards to optimizing a website or a blog page, there are two fundamental strategies used by SEO expert: 

  • On-page SEO manages the optimization of elements on the website.
  • Off-page SEO manages optimization of website or blog which are outside your site. 

The post will concentrate more on On-page SEO techniques, and we will be sharing many good on-page SEO tactics you should implement on your website in 2020. 

Why your website needs On-Page Optimization? When some hear SEO optimized content, they think this is a terrible practice. In any case, it is essential. 

Here is something worth thinking over: Why your website or blog post is not ranking on the first page of the search engine? All things considered, there are likely many reasons, yet in case, you aren’t focusing on SEO services, it is most likely the main reason behind your bad rankings.In order to get good results and organic traffic from you, you should consider SEO services for your business

So, when we do SEO-optimization of a website, we follow specific rules in order to rank it higher on search engines. Presently, search engines not only consider on-page SEO score when positioning a site, it likewise considers numerous different things like content creation, backlinks, domain authority, and so on. 

Our objective with on-page SEO is to improve a website in a savvy way so that search engine bots can find and index it. This helps in bringing the target audience to a website. It is the practice done on the website to improve its overall ranking. It increases the domain authority of any website. Here are the techniques used in on-page SEO or Optimization

  •  Meta Title Optimization 

It is the most significant and therefore ranked on top on-page optimization technique. It is important because the more optimized and attractive your Meta title is, the more individuals will click on the link. What’s more, when all is said in done, the more clicks your site gets, the higher it will rank in a short time. 

You should focus on keywords at the start of the title (H1) tag, and if this is not possible, ensure it’s at least in the title. Also, do not use the same keywords more than once since you figure it will enable the web page to rank higher. It won’t help and will only hurt your positioning. Do not go for it. 

Furthermore, try to keep the title length to fewer than 65 characters. 

  • Meta description

A meta description must contain your primary keywords. This makes a website more search engine friendly. It also helps Google to understand the semantics of your website. It is also essential because it helps to differentiate your page from the competitor’s web pages.

  • Utilize Proper Heading Tags 

Google rewards those web pages that are structured properly. This means the use of the H1 tag is the primary heading and the H2 tag in the subheadings, according to that use tags to make your website content look good. 

Also, use the keyword in the first 100-150 words of the paragraph and includes the different variation of your keywords through the content. Don’t stuff your content with keywords. Google penalizes those sites with excessive use of keywords.

You can use headings and sub-headings to give a proper structure and purpose to your website’s content. In WordPress, the title tag is automatically set at H1. You don’t need to utilize any more H1 labels anyplace in the website other than the title. One is enough. For section breaks, stick to H2 and H3 tags. 

Additionally, don’t utilize an excessive number of H2 or H3 labels as search engines don’t like that. 

  • Content is king

One thing which we would suggest you begin doing is focusing more on the content on your website. For Google, fresh and unique content is king and is one of the top-ranking signals in 2020. It won’t only increase the number of visitors to your posts; it will likewise make your posts significantly more educational and richer.

Also, the content should be engaging so that more people read it. 

  • Post Permalink Structure 

Ensuring your URL is shown effectively is a significant part of on-page optimization. Once more, you should utilize your objective keywords in the URL, and abstain from utilizing gibberish characters, commas, and so on in your URL. 

You can use a hyphen to separate the words in your URL structure. According to Google, these permalinks easy to understand and index. Also, keep it as short as possible. 

An example of a good permalink is: 

  • Keywords research

As the name suggests, keywords are words, search terms, and expressions that you use in your web content on which search engines rank your web pages. It also makes it possible for web users to find your website based on keywords via a search engine. A well-optimized website “communicates in a similar language” and help its target audience to connect with your website. Keywords are one of the most necessary and not to be taken lightly.

In simple terms, you have to figure out how individuals are searching for the things you have to offer, let it be services, products, or specific information so as to make it easy for people to discover you in the crowded world of the internet.

What is SEO keywords research? It is the first step in SEO. Keyword research is done to target the right key phrases in your content to satisfy both users and search engines. Its power lies in better know-how of your target audience and how they look for your content, services, or products.

With the help of Keyword research provides you with the necessary information that will answers queries like-

  • Which keywords do people search for?
  • How many individuals are searching for it?

Most SEO experts commit similar errors with regards to SEO keyword research: 

  • They do research on SEO keyword only once, 
  • Not trying to refresh and extend their SEO keyword list, 
  • Focusing only on popular keywords is too competitive. 

In short, SEO keyword research is an ongoing process. Old keywords should be re-examined, and high-volume, which is competitive, can be replaced with longer, specific search terms. It will bring the right traffic to your website. (Who visits your site – especially when they’re individuals who are effectively searching for you – is not as significant as what number of individuals visit.) You can use keyword research tools to find the most appropriate key phrases for your website.

  • Image optimization 

It helps a ton in driving traffic from the image search of Google. Add keywords in the “image title” and the “alt text” help to make your blog or website more engaged and focused.  

Ensure you give the right name to images before posting. Another reason why you should optimize your images is – it creates engagement with the reader. Also, the more engaged a visitor is, the more probable they’ll stay and might convert into a client.  

In any case, there’s one significant point to note. The size of the images will hinder your site speed, and having a slow site will diminish your Google rank. So, it’s imperative to compress images and utilize a CDN. 

It is another top On-Page SEO techniques used by experts to increase your website visibility on search engines. Interlinking of web pages will help your visitors invest more time in your site, and it will likewise assist in the passing of page authority. While internal linking, use keywords in your content as an anchor text to link, however, be mindful so as not to try too hard. 

It is significant to search engines because you are giving additional information beyond what is being shown in the post. A combination of optimized content and internal link will help on passing link juice from one page then onto the next. It also helps in the rapid indexing of different web pages, especially new ones.

  • External Linking 

Aside from connecting to your own web pages, it is a good idea to link to other websites. Once more, only do this if the information on the other site is applicable to the information in your content. 

While connecting out to external websites, choose niche sites only. What’s more, in case, you have questions about the reputation of a site; you can utilize a no-follow tag to abstain from passing your link juice to possibly terrible websites. Accordingly, use do-follow tags for good sites and no-follow for those websites that are less reliable. 

However, some sites like Wikipedia or a significant player in your industry, won’t only be dependable, they’ll likely have pertinent content that your readers will like. This will cause your site known for reliability. 

  • Make your website mobile-friendly or responsive

For this on-page optimization technique, we will hear legitimately from Google. 

Initially, what does “responsive” even mean? Simply, it implies that Google also considers the mobile version of your site in order to rank. A responsive website means that your site can fit into any screen size whether you are utilizing an iPad, smartphone, or laptop. 

In case you don’t have a mobile version of your site, it time to switch. Still, your website is not responsive, it will affect your rankings badly, and Google’s user experience is HUGE.  

  • Make sure your website’s loading speed is fast 

Speed of a site is one of the most significant ranking components considered by Google and the top on-page SEO optimization technique. In case, your site takes too long to load, at that point you are never going to have a good impression on the visitors. Your website users will start to drop and ultimately it will affect your rankings negatively. 

There are many free tools available on the internet where you can check the site speed. If the tool shows site speed less than normal, you may need to accomplish something for this. These free tools provide suggestions to improve site speed along with results. You can adhere to these additional instructions to speed up. 

• Minify CSS, JAVA, and HTML 

• Increase Server Response Time 

• Optimize Images 

• Reduce Redirects 

  •  Include Schema Markup

Schema is the most underutilized and an underdog of top On-Page SEO techniques that you can use to outrank your rivals. By including this, you help the crawlers to know about your content. Schema basically means structured data is a code that helps the search engines understand your content in order to deliver more favorable results.

For instance, having your phone number and email address in the footer is significant for your website’s visitors; however, the Google bots probably won’t understand it. If you use schema, you are providing context to its importance. It can be utilized for a blog and business site.

It is one of the latest evolutions in the SEO industry, and not many people know about it. Also, it is a powerful SEO strategy, and you can use it to your advantage in 2020.


These were the top 12 on-page SEO strategies for 2020 you can utilize to up your rankings. SEO expert India Deep Bhardwaj makes your job easy by using the best SEO techniques to attain high positions on the search engines. So, what are you waiting for? Contact us today.

Request a free SEO consultation!