When the competition is fierce and deadlines are short, the businesses have gone online to bridge the gaps between demand and supply. Online market business is beneficial when your presence is registered through the search engine optimization. And it is after this when you can actually put the use of Google My Business tool. When people find about your business on the internet, the chance of conversion increases.
But if you are a small player and runs a local business, it is important to you that the local SEO should be powerful enough. Unless you are popular in the local areas, the chances of your business expanding are also less. Let us see, how Google My Business can impact your local SEO:
Google My Business place you on Google Maps and Directory
More than a Search Engine Tool, Google My Business helps to place you on Google Maps and Directory. It gets your detailed address, contact details, opening and closing hours, and images. This small piece of information creates credibility and makes people trust your business. It also helps to list your business on Google+.
Offers setting up multiple service areas
If you conduct your business at multiple locations, you can put details about all. But while the customer conducts the search, it will give the closest location. Hence, Google My Business make search easy for the customers.
Helps potential leads to taking a Virtual Tour also
Every business has a concern about building their customer’s trust on them. It takes them years of services and relationship to achieve this. But with Virtual Tour feature, you can give customers detailed insights of your business. It makes the business much more interactive for the buyers or the potential leads. Hence, your chances of procuring a business deal increases.
Google + for in-time and latest updates
We all think of spreading and sharing the latest updates on what we do and achieve. Google My Business gives you an extension on Google +. You can use the feature for all the instant update on your business like introducing new promos and offers. If you are planning a new event or have received inquiries, it is good that you respond instantly. Hence, think of Google+, if you want to increase customer trust and reliability, especially with local customers.
Chart and mark reviews from customers
You can put reviews (both positive and negative) received from buyers or the experts. It helps your customers to build trust with you especially in the local areas. If there is a query or a response asked for in a review, it is better to take it up. It will be a way to showcase how effective you are in your customer services. Happy customers speak for your business quality automatically.
Other than the features, with Google My Business you can find out the statistics about the type, location, time and other similar facts about the people who approach to find about your business. Hence, you can work on Local SEO to capture the nearby locations.