Search engine optimization is done with a series of consistent efforts which leads to good results. However, borne results are pretty much negligible in short run, because SEO results don’t show up quickly. You need to steadily maintain the effort which will gradually show the benefits of search engine optimisation. It doesn’t mean there will be no sign of improvement in search engine rankings initially, there will be, but it will be at a very slow pace.
SEO is somewhat an intrusive marketing tool and very much different from the mainstream marketing arsenals. You can analyse the importance of other marketing tools regularly or in a fixed period. After that you can judge whether they are effective or not. However, in case of SEO the required effort we put in sometimes takes longer then we expect.
Some of the major reasons why SEO takes longer time then any other marketing tools are –
Astonishing quality contents
Good quality takes time to create. It takes time to implement. Then, you need to promote your content properly. It’s not like, I created a quality content which is applauded by my seniors or partners and suddenly it is viral on the social media circles. No, a big no. Even with the quality content, it is hard to pre-assume that it will become a hit. There are some other factors which are necessary to promote it along the way to get the big churn of audience in your kitty.
Moreover, your content needs to come together in such a way that it shows a search engine that you are an authority on a given topic. Importantly, it has to quickly answer the questions your customers likely have about you and your products or services.
It’s going to take some time to do this properly.
Fierce competition in SEO
How much time did you validate just for SEO?
Do you know how much effort and time your competitors ?
Previously, companies including the major ones didn’t take SEO seriously, which resulted in a quick slump in their website rankings. However, it is not the case right now every company irrespective of the size is managing and vitalizing SEO firmly to be at the top of search engine rankings.
The competition is intense. Each blog you put up could draw in more traffic, but how many blogs are your competitors putting up? If you can’t beat their quantity of content can you beat their quality?
You can do every last thing right in your SEO campaign, and results may still take some time because another company is out there doing everything right, too.
SEO doesn’t work like a V.R game. It requires an epitome of efforts to precisely work in that direction and get the results in your favor.
Yes, if no one else were actively trying to rank for your keywords, it would be a simple matter to see results quickly. However they are, and that can have a huge impact on the speed of your SEO results.
Change is imminent
How many changes did you make? Recommend a few simple changes to the meta data, or did your website require an overhaul of the entire navigation?.
As Albert Einstein quoted ‘ Insanity is, doing the same thing again and again then expecting different results.’ Experimenting with different things, you will be able to discover and get exposed to numerous other ways to uplift your SEO strategy.
Changes are detrimental either way. You have to score high in rankings; you have to keep on striving hard for it. Implement changes every time, and you will get the most desired benefits which your competitors will envy for.
In fact, avoid simple things which are often foundational elements of a campaign, and should be kept quickly in cold storage.
More complex actions may take more time to complete, but the sooner they’re implemented, the sooner you’ll start seeing results.
Keep in mind, though, that these changes may take a few days to a couple of weeks to fully register with the search engines.
Lastly, Hustle hard and practice perseverance while doing SEO.